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What Makes the English Premier League and the Indian Premier League Similar?

What Makes the English Premier League and the Indian Premier League Similar?

Apr 1, 2024

The English Premier League (EPL) and the Indian Premier League (IPL) are two of the most popular sports leagues, with a global following base of football and cricket fans, respectively. But is there anything else, apart from a big army of fans that makes the two similar? Let’s try to answer this question together further in this post. 

So What Are the Similarities?

You will be surprised to know that the EPL and IPL have many things in common, namely:

  • Massive financing
  • League structure
  • High per-game price
  • Clubs net profit
  • Involvement in marketing campaigns

Let’s dig deeper into each characteristic so that you get an idea of what’s happening in the industry as you make bets at

Massive Financing 

The cost of broadcasting rights for the 2019-2022 EPL cycle increased by almost 8% over the previous cycle, reaching $12 billion for three seasons. In 2022, Walt Disney Company will get the television rights to the IPL, while Viacom18 will secure the media rights for $3 billion and $3.2 billion, respectively, for a total of $6.2 billion. This is a 143% increase over 2017’s $2.55 billion. 

League Structure

This is where the rubber meets the road. An EPL season consists of 380 matches. A single EPL match costs almost $11 million, making it the world’s third most costly league in terms of per-game value. Similarly, an IPL season consists of 74 matches, with each game costing around $13.48 million, making it the second most costly sport in terms of per-game cost, behind only the NFL (National Football League), which costs around $18 million each game. The per-game pricing should not be considered at face value. A comparison of the values of the best teams in each division reveals a different picture.

High Per-Game Price

Though the price per game seems to be lower for IPL clubs on paper, keep in mind that an EPL season consists of 3,807 games, whereas an IPL season consists of only 749 games. The EPL features more games each season; hence, the per-game pricing is cheaper than the IPL. With this in mind, it is no wonder that cricket IPL betting 1xbet is on the rise. 

Clubs Net Profit

It may also be too early to assess solely on the teams’ source values since the IPL media rights were just auctioned and the rights’ worth has not yet been included in the team valuations. The IPL clubs’ current net profit is between $12.7 and 15.8 million, and it is predicted to rise by $34.2 to 38 million per year in the 2023-27 cycle. The top 20 football clubs earned an average of $441 million in revenue during the 2019-20 season.

Involvement in Marketing Campaigns

IPL teams are gradually becoming more active in the marketing of team items. Moving ahead, this will reduce reliance on media rights revenue and increase income diversification. In fact, several IPL teams estimate their sales of team jerseys and sports apparel to increase by 100% in the following years.

A number of future firms, such as Souled Store and Dreams Sports-Inc., are partnering with clubs to offer authentic jerseys on their websites for $3.8-12.6. The Indian media overlooks other income sources. In 2024, the worldwide sports merchandise industry is estimated to be worth $29.9 billion. It is expected to expand at a CAGR of 4.9% from 2022 to 2027, reaching $39.8 billion by 2027.

Though money has increased, it is crucial to note that some of it has been lost as a result of broadcasting piracy. According to research by Digital TV, the income loss for Indian broadcasters and channels due to piracy is estimated to reach $3.08 billion in 2022.

Increasing Value of the League

All of these variables will increase the values of the IPL as a competition as well as the teams. But when we achieve a subscription environment based on free-market economics, the IPL will be able to compete with the NFL ($62.6 billion) and the EPL ($9.35 billion). OTT and TV subscriptions for viewing The NFL costs $5.9917 a month on CBS All Access specifications and $9818 per season on NFL Pay Pass. 

Just for reference, the EPL costs $0.4919 per month on Start Sports 1, 2 & 3 and $0.6220 per month on Disney + Hotstar, respectively, compared to the IPL’s $0.4919 per month (Start Sports 1, 2 & 3 & $0.6220 per month on Disney + Hotstar). TV subscription money, whether for EPL or NFL, is the high-octane gasoline that powers these two leagues to lofty valuations. To attain these values, IPL needs a non-regulated TV subscription environment in India.